Scales

Financial Innovation Performance Scale

The Financial Innovation Performance Scale (FIP), developed by Hohenberg & Homburg (2016), measures a sales...

September 18, 2026 • Dr. Mohammed Looti
Scales

Multichannel Cooperation Scale (MCC)

The Multichannel Cooperation Scale (MCC) is a 5-item psychometric assessment developed by Fürst, Leimbach, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Salesperson Customer Orientation (SCO)

A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...

September 12, 2026 • Dr. Mohammed Looti
Scales

Adaptive Selling Scale (ADAPTS)

A comprehensive academic guide and psychometric analysis of the Adaptive Selling Scale (ADAPTS) developed by...

September 7, 2026 • Dr. Mohammed Looti