Scales Perceived Discount Value (PDV) A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating... September 16, 2026 • Dr. Mohammed Looti
Scales Product Category Choice Uncertainty Scale (IPCU) A psychometric and theoretical analysis of the Product Category Choice Uncertainty Scale (IPCU), measuring subjective... September 12, 2026 • Dr. Mohammed Looti