Scales
Championing the Organisational Goal of Product Leadership (COPLG)
A comprehensive psychometric analysis of the Championing the Organisational Goal of Product Leadership (COPLG) scale,...
Marketing Strategy
5 results
Scales
Market Knowledge Scale
A comprehensive psychometric guide to the Market Knowledge Scale (MKTK) developed by Homburg, Artz, and...
September 18, 2026
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Dr. Mohammed Looti
Scales
Market Performance Scale (Responsiveness Context) (MP-ORS)
A comprehensive academic psychometric profile of the Market Performance Scale (Responsiveness Context) (MP-ORS), examining its...
September 18, 2026
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Dr. Mohammed Looti
Scales
Strategic Change Capability Scale (SCC)
A comprehensive academic psychometric profile of the Strategic Change Capability Scale (SCC), a 20-item, second-order...
September 18, 2026
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Dr. Mohammed Looti
Experiments
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
September 12, 2026
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Dr. Mohammed Looti