Scales
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
Marketing Research Scales
4 results
Scales
Customer Orientation of the Company (COOC)
Comprehensive academic guide and psychometric analysis of the Customer Orientation of the Company (COOC) scale...
September 23, 2026
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Dr. Mohammed Looti
Scales
Authenticity of Purchase Decisions (AUTPD)
The Authenticity of Purchase Decisions (AUTPD) scale is a 3-item psychometric measure created by Silvia...
September 23, 2026
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Dr. Mohammed Looti
Scales
Price Fairness Scale (PFAIR)
Comprehensive academic psychometric review of the Price Fairness Scale (PFAIR) by Kwak, Puzakova, and Rocereto...
September 12, 2026
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Dr. Mohammed Looti