Scales
True Authenticity Seeking
True Authenticity Seeking is a psychometric scale developed by Bartsch, Zeugner-Roth, and Katsikeas (2022) measuring...
Marketing Measurement Tools
17 results
Scales
Privacy Concerns About the Website
A comprehensive psychometric guide to the Privacy Concerns About the Website scale, adapted by Aiello...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Support of Fair Trade (BRSFT)
An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
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Dr. Mohammed Looti
Scales
Market Knowledge Specificity Scale
A comprehensive psychometric guide to the Market Knowledge Specificity Scale (MKS) developed by Luigi M....
September 18, 2026
•
Dr. Mohammed Looti
Scales
Endorser/Brand Fit (EBF)
A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Commitment to the Relationship (CTTR)
A comprehensive academic guide and psychometric profile of the Commitment to the Relationship (CTTR) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
September 17, 2026
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Dr. Mohammed Looti
Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Dealership Relationship Commitment (DEALCOM)
A psychometric review of the Dealership Relationship Commitment (DEALCOM) scale developed by Brown et al....
September 16, 2026
•
Dr. Mohammed Looti