Scales
Brand Defense Scale
Comprehensive academic profile of the Brand Defense Scale (BDS; Roy et al., 2023), including psychometric...
Marketing Measurement Scales
13 results
Scales
Brand Fairness, Brand Identification, and Customer Engagement–Model Inventory
The Brand Fairness, Brand Identification, and Customer Engagement--Model Inventory (Gligor et al., 2023) is a...
September 27, 2026
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Dr. Mohammed Looti
Scales
Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP)
The Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP) is a psychometrically validated...
September 24, 2026
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Dr. Mohammed Looti
Scales
Difficulty of the Construction (DIFCON)
A comprehensive academic guide to the Difficulty of the Construction (DIFCON) scale, a 4-item semantic...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Pricing Strategy (Control) (APSC)
Comprehensive academic overview of the Attitude Toward the Pricing Strategy (Control) (APSC) scale by Wang,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Customer Heterogeneity Scale (CH-FL)
A comprehensive psychometric guide to the Customer Heterogeneity Scale (CH-FL) developed by Fürst, Leimbach, and...
September 18, 2026
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Dr. Mohammed Looti
Scales
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
September 17, 2026
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Dr. Mohammed Looti
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
September 16, 2026
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Dr. Mohammed Looti
Scales
Website Order Fulfillment Features (WOFF)
The Website Order Fulfillment Features (WOFF) scale is a 3-item psychometric instrument developed by Bart,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Product Scarcity Expectation (PSE)
A comprehensive academic psychometric profile of the Product Scarcity Expectation (PSE) scale developed by Mukherjee...
September 12, 2026
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Dr. Mohammed Looti
Scales
Physical Service Environment Quality Scale
A comprehensive academic analysis of the Physical Service Environment Quality Scale (PSEQ) developed by Brocato,...
September 12, 2026
•
Dr. Mohammed Looti