Scales

Website Content Utility Scale

A comprehensive psychometric review of the Website Content Utility Scale (WCUS), developed by Schumann, von...

September 12, 2026 • Dr. Mohammed Looti
Scales

Technology Readiness Index (TRI)

The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...

September 7, 2026 • Dr. Mohammed Looti
Scales

Mobile Commerce Adoption Scale (MCAS)

A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Social Commerce Intention Scale

A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...

September 5, 2026 • Dr. Mohammed Looti
Scales

eWOM Credibility Scale (eWOM-CRED)

A comprehensive academic analysis of the eWOM Credibility Scale (eWOM-CRED), examining its theoretical foundations in...

September 5, 2026 • Dr. Mohammed Looti
Scales

Online Trust Scale (OTS)

A comprehensive psychometric review of the Online Trust Scale (OTS) developed by Gefen, Karahanna, and...

September 5, 2026 • Dr. Mohammed Looti