Scales

Anthropomorphism of the Object (ANTH)

Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Anxiety (Technological) (ANXT1)

The Technological Anxiety Scale (ANXT1), developed by Joel E. Collier and Daniel L. Sherrell (2010),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Formality

Comprehensive academic psychometric profile of the Aesthetic Formality scale (Wang, Minor, & Wei, 2011), evaluating...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Appeal

The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti
Scales

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti
Scales

Website Interactivity (Control) (WI)

A comprehensive psychometric guide to the Website Interactivity (Control) (WI) scale developed by Dr. Yuping...

September 17, 2026 • Dr. Mohammed Looti
Scales

Website Interactivity (Communication) (WI)

A comprehensive psychometric analysis of the Website Interactivity (Communication) (WI) scale developed by Yuping Liu...

September 17, 2026 • Dr. Mohammed Looti