Scales Customer Non-Transactional Values Measure The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating... September 27, 2026 • Dr. Mohammed Looti
Scales Booking Channel Preference Scale (BCPS) The Booking Channel Preference Scale (BCPS) evaluates tourist and traveler preferences across modern travel booking... September 6, 2026 • Dr. Mohammed Looti