Scales

Gratitude

A psychometric review of the 3-item state Gratitude Scale (Grateful, Thankful, Appreciative), evaluating momentary thankfulness,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Consumption Affect (CAFF)

Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...

September 23, 2026 • Dr. Mohammed Looti
Scales

Disgust (DIS)

A comprehensive psychometric guide to the Disgust (DIS) Scale by Jennifer J. Argo, Darren W....

September 17, 2026 • Dr. Mohammed Looti
Scales

PAD Emotional State Scale

A comprehensive psychometric guide to the PAD Emotional State Scale (Mehrabian & Russell, 1974), detailing...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Awe Scale (CAS-Awe)

The Consumer Awe Scale (CAS-Awe) is a multidimensional psychometric instrument measuring perceived vastness, need for...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consumer Pride Scale

The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...

September 6, 2026 • Dr. Mohammed Looti