Scales

Decision Conflict (DCon)

A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Comfort (DC)

A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Consumer Styles Inventory

The Consumer Styles Inventory (CSI), developed by Sproles and Kendall (1986), is the standard psychometric...

September 11, 2026 • Dr. Mohammed Looti
Scales

Maximization Scale

A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...

September 7, 2026 • Dr. Mohammed Looti
Scales

Consumer Self-Confidence Scale (CSC)

A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...

September 7, 2026 • Dr. Mohammed Looti
Scales

Maximisation Tendency Scale

A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....

September 7, 2026 • Dr. Mohammed Looti
Scales

Maximisation Scale

A comprehensive academic analysis of the Maximisation Scale (MS) developed by Schwartz et al. (2002),...

September 7, 2026 • Dr. Mohammed Looti
Scales

Anticipated Regret Scale (ARS)

A psychometric review of the Anticipated Regret Scale (ARS), evaluating Action Regret and Inaction Regret...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consumer Confusion Scale

A comprehensive academic guide to the Consumer Confusion Scale (CCS-Walsh), exploring its tripartite structure (Similarity,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Perceived Risk Scale (PRS)

A comprehensive academic evaluation of the Perceived Risk Scale (PRS) established by Jacoby and Kaplan...

September 5, 2026 • Dr. Mohammed Looti