Scales

Customer Experience Quality (Affective)

The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Efficacy of the Customer Service (EFCS)

Comprehensive academic overview of the Efficacy of the Customer Service (EFCS) scale developed by Crolic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Net Promoter Score (NPS)

A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...

September 5, 2026 • Dr. Mohammed Looti