Scales

Virtual Reality Presence Perception

A comprehensive guide to the Virtual Reality Presence Perception scale (Harz, Hohenberg, & Homburg, 2022),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Poster Impression

Comprehensive academic guide to the Social Media Poster Impression scale developed by Francesca Valsesia and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Normality

The Normality Scale (Luangrath, Peck, & Gustafsson, 2020) is a 3-item semantic differential psychometric tool...

September 23, 2026 • Dr. Mohammed Looti
Scales

Body Weight Stigma (BWST)

Comprehensive academic psychometric review of the Body Weight Stigma (BWST) scale developed by Harmeling, Mende,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Dehumanization (DHUM)

A comprehensive psychometric analysis of the 7-item Dehumanization (DHUM) Scale, operationalizing mechanistic dehumanization based on...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Motivated Travel Interest

The Ad Motivated Travel Interest (AMTI) scale is a 5-item psychometric instrument designed to measure...

September 23, 2026 • Dr. Mohammed Looti
Scales

Task Performance (Self-Evaluation) (TP)

Comprehensive academic psychometric profile of the Task Performance (Self-Evaluation) (TP) scale developed by Thomas P....

September 17, 2026 • Dr. Mohammed Looti
Scales

Cognitive Resource Demands (CRD)

A comprehensive guide to the Cognitive Resource Demands (CRD) scale developed by Punam Anand Keller...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attractiveness (ATT)

A comprehensive psychometric guide to the Attractiveness (ATT) scale developed by Jennifer J. Argo and...

September 17, 2026 • Dr. Mohammed Looti