Dictionary
Amplification Effect: The Power of Magnified Beliefs
An in-depth academic examination of the amplification effect, exploring how cognitive certainty, social feedback loops,...
Communication Studies
130 results
Dictionary
Ambient Awareness: The Science of Digital Intimacy
Ambient awareness is a psychological and sociological construct describing how individuals develop peripheral, intuitive knowledge...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Altercasting: The Art of Casting Social Roles
Explore altercasting: the psychosocial communication strategy where an actor projects an identity onto another to...
October 6, 2026
•
Dr. Mohammed Looti
Theorists
Albert Mehrabian – 1939 Present
A comprehensive academic analysis of Albert Mehrabian's life, the 7-38-55 communication model, the PAD emotional...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Advertising Research: Decoding Consumer Minds
An authoritative academic examination of advertising research, detailing its theoretical foundations, diagnostic methodologies, historical evolution,...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Advertisement: The Psychology of Persuasion
Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Active Listening: The Art of Empathic Connection
Active listening is an intentional, evidence-based communication process that integrates cognitive presence, empathic attunement, and...
October 5, 2026
•
Dr. Mohammed Looti
Dictionary
Acoustic Emotion: How Sound Carries Affect
Explore the acoustics of emotion: how pitch, timbre, and frequency patterns encode human affect across...
October 5, 2026
•
Dr. Mohammed Looti
Scales
Family Sex Communication Quotient
The Family Sex Communication Quotient (FSCQ) is an 18-item psychometric instrument developed by Clay Warren...
October 1, 2026
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Dr. Mohammed Looti
Scales
Generalised Belief Measure (GBM)
The Generalised Belief Measure (GBM) is a seminal 6-item semantic differential scale developed by James...
October 1, 2026
•
Dr. Mohammed Looti
Scales
Tolerance for Disagreement Scale (TFD)
The Tolerance for Disagreement Scale (TFD), created by Jason J. Teven, Virginia P. Richmond, and...
October 1, 2026
•
Dr. Mohammed Looti