Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
Behavioral Economics
289 results
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...
September 16, 2026
•
Dr. Mohammed Looti
Scales
In-Store Shopping Distraction (ISD)
A comprehensive academic psychometric profile of the In-Store Shopping Distraction (ISD) scale developed by Grewal...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Domain-Specific Decision Avoidance (DSDA)
A comprehensive academic analysis of the Domain-Specific Decision Avoidance (DSDA) scale developed by Jihoon J....
September 12, 2026
•
Dr. Mohammed Looti
Scales
Retirement Time Salience (RTS)
A comprehensive psychometric review of the Retirement Time Salience (RTS) scale, measuring cognitive awareness and...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
The Oxytocin Trust Game Experiment – Michael Kosfeld and Paul Zak
An exhaustive academic analysis of the seminal 2005 Kosfeld, Zak, and Fehr neuroeconomics experiment on...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Six Principles of Influence and Compliance – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's six core principles of influence and compliance, examining...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Object Scarcity Perception (OSP)
A comprehensive psychometric analysis of the Object Scarcity Perception (OSP) scale developed by Smith, Newman,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Food Portion Sensory Pleasure Expectation (FPSPE)
A comprehensive academic analysis of the Food Portion Sensory Pleasure Expectation (FPSPE) scale developed by...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Foot-in-the-Door Technique – Jonathan Freedman & Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door technique, its theoretical mechanisms, empirical...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Dunning-Kruger Effect (Metacognitive Unawareness) – David Dunning & Justin Kruger
An exhaustive academic investigation into the Dunning-Kruger effect, metacognitive incompetence, empirical methodologies, debates, and corrective...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
September 12, 2026
•
Dr. Mohammed Looti