Scales
Product In-use Value
A psychometric review of the Product In-use Value scale by Sheehan and Dommer (2020), measuring...
Behavioral Economics
289 results
Scales
Payment Level Motivation
A psychometric review of the Payment Level Motivation scale (Santana & Morwitz, 2021), examining economic...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Opportunism
An in-depth academic examination of the Opportunism Scale operationalized by Hock, Bagchi, and Anderson (2020)....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Memory Efficacy
A comprehensive academic guide to the Memory Efficacy Scale developed by Maferima Touré-Tillery and Maryam...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Marketplace Literacy
A comprehensive psychometric guide to the Marketplace Literacy scale developed by Viswanathan et al. (2021)....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Cause Scale (ATCAUSE)
Comprehensive academic overview of the Attitude Toward the Cause Scale (ATCAUSE) developed by Deborah A....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Purchase Anxiety Scale (PANX)
A comprehensive academic psychometric profile of the Purchase Anxiety Scale (PANX) developed by Manoj Thomas...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Referral (Negative) (ATRN)
A comprehensive psychometric analysis of the Attitude Toward the Referral (Negative) (ATRN) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR)
The Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) scale, developed by Xia, Kukar-Kinney, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Debt Consolidation Loans (ATDCL)
The Attitude Toward Debt Consolidation Loans (ATDCL) scale is a validated 4-item semantic differential instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Value from Product Possession (VFPP)
A comprehensive academic analysis of the Value from Product Possession (VFPP) scale developed by Cassie...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Risk (Financial) (RIS)
A comprehensive psychometric guide to the Risk (Financial) (RIS) scale developed by Biswas, Dutta, and...
September 17, 2026
•
Dr. Mohammed Looti