Experiments
Marshmallow Test (Delay of Gratification) – Walter Mischel The Present Bias
A comprehensive academic analysis of Walter Mischel's Marshmallow Test, delay of gratification mechanisms, present bias,...
Behavioral Economics
289 results
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Ainslie The Temporal Discounting Experiments – Richard Herrnstein The
An academic examination of Richard Herrnstein's matching law and George Ainslie's temporal discounting experiments, detailing...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Thaler The Time Inconsistency and Hyperbolic Discounting Experiments – George
A comprehensive academic analysis of Richard Thaler and George Loewenstein's seminal experiments on time inconsistency,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Kahneman and Amos Tversky The Disposition Effect Experiment – Hersh Shefrin and
An academic analysis of Kahneman, Tversky, Shefrin, and Statman's work on the disposition effect, prospect...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Daniel Kahneman and Amos Tversky The Pseudocertainty Effect Experiment – Daniel
A comprehensive academic analysis of Kahneman and Tversky's pseudocertainty effect experiment, exploring multi-stage framing, probability...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Experiment – Daniel Kahneman and Amos Tversky The Reflection Effect Experiment –
A rigorous academic outline examining Kahneman and Tversky's 1979 reflection effect experiment, choice architecture, value...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Effect Experiment – Richard Thaler and Eric Johnson The Certainty Effect
A comprehensive academic analysis of Richard Thaler and Eric Johnson's experimental research on the certainty...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
September 12, 2026
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Dr. Mohammed Looti
Theories
Risk as Feelings Hypothesis – George Loewenstein, Elke Weber, Christopher Hsee, & Ned Welch
A comprehensive examination of the Risk as Feelings hypothesis proposed by George Loewenstein, Elke Weber,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
September 12, 2026
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Dr. Mohammed Looti
Experiments
The Status Quo Bias Experiment – William Samuelson and Richard Zeckhauser The
A comprehensive analysis of Samuelson and Zeckhauser's 1988 foundational study on status quo bias in...
September 12, 2026
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Dr. Mohammed Looti