Scales
Intellectual Conviction Scale
The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...
Attitude Measurement
52 results
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Object Enjoyment Attitude (OBENJ)
Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Object Preference (GOP)
A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
September 12, 2026
•
Dr. Mohammed Looti