Scales
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
Advertising Research
53 results
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Prevention Focus) (ATADPREV)
Comprehensive academic overview of the Attitude Toward the Ad (Prevention Focus) (ATADPREV) scale by Laurie...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Disgust with the Person in the Ad (DGAD)
The Disgust with the Person in the Ad (DGAD) scale is a 4-item psychometric instrument...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Mental Simulation (Process) (AMSP)
A comprehensive psychometric guide to the Ad Mental Simulation (Process) (AMSP) scale developed by Cian,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB)
A comprehensive psychometric guide to the Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Focused Nostalgia) (ATAFN)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Focused Nostalgia) (ATAFN) scale, examining...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Fit (Brand/Endorser) (FIT)
A comprehensive academic analysis of the Fit (Brand/Endorser) (FIT) scale, a 3-item semantic differential psychometric...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Comparison Valence of the Ad (CVOT)
Comprehensive psychometric review of the Comparison Valence of the Ad (CVOT) scale developed by Chung-Chau...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti