Scales

Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Usefulness)

A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Ad Format Beliefs (Annoyance) (AFB)

The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Hedonic Affect Evaluation (AHAE)

Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...

September 16, 2026 • Dr. Mohammed Looti
Scales

Slogan Attitude (SlogAtt)

A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Incongruence Scale (PAIS)

A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...

September 11, 2026 • Dr. Mohammed Looti